If you are not a lawyer, you probably would be bored to tears when reading cases. These are long legal opinions that spell out the facts of a case, as well as the relevant law, and goes into some lengthy legal analysis.
To non-lawyers, this really all boils down to taking the relevant law and fitting it into the facts of the case. You then put these two together and you have yourself a nice piece of legal analysis. Believe it or not, as boring and as dry and lifeless as this all may seem to non-lawyers, this is exciting stuff to law students and legal practitioners.
Well, believe it or not, there are many product reviews out there that are written in such a dull, lifeless and boring way that they feel like legal briefs. Do yourself a big favor, if you are looking for a beach sun shade or any other type of overhead covering for your outing, you need to pay attention to my advice so you don’t end up with reviews that feel like case law or some sort of legal writing.
You don’t have time for that. You probably don’t want to read that deeply. You just want to find the very best beach sun shade and be done with it. You just want to whip out your credit card, pick the right product, buy the product, and get this over and done with.
I can’t say I blame you. Most people don’t have the time to go through reviews thoroughly. They would rather scan. That’s right. No reading. Just scanning. Your eyes quickly go through the review looking for certain words. If the words are on the page, you go on reading. If they aren’t, you stop and look for another review to read. You don’t have the luxury of time.
I understand where you’re coming from, and this is why you need to pick the right review. How do you do this? Scan for features. If you’re able to scan for features, you would be able to find what benefits those features bring to the table.
Once you are clear as to what those benefits are, you can then relate them to your specific personal context. Are you going to go to a beach that gets a lot of sun? Are you going to a beach when it’s raining? Are you going to use your beach sun shade in a wide range of contexts? These are the types of questions you should be asking as you scan through the features, benefits and specifications of the particular beach sun shade you are thinking of buying.
Remember, it’s all about scanning because in this day and age, people rarely read stuff anymore. They scan the product description, and if they are sufficiently impressed, they whip out that credit card and make a purchase. Your decision process should not be any different. Don’t feel like you’re stuck reading some sort of legal brief because nobody has the time for that.